Italian Ceramic Tiles
I've already mentioned it so you won't be surprised: Italy is recognised as the world leader in the production of ceramic tiles and tile manufacturing equipment thanks to the ceramic district of Sassuolo, near Modena.
ONCE A LEADER IN QUANTITY, NOW A LEADER IN QUALITY
Until the 1980s/1990s, the leadership of the Italian tile district was both quantitative and qualitative: we were the top producer in the world. Today we have been overtaken, in terms of quantity produced, by the South-East Asian giant, China, and other developing countries. But we remain a reference point to be imitated in terms of quality, design, attention to detail and, above all, innovation.
ITALIAN TILES, LEADERS IN THE WORLD
The Italian ceramic tile industry continues to promote product and process innovation. Porcelain stoneware was born in Italy, as were large thin slabs, digital decoration, rustic surfaces and many other innovations.
Italian tiles are acknowledged to be the best and are present in all world markets. Despite this, many cheap tiles produced abroad, in developing countries, are sold in Italy and buyers probably buy them because the lack of knowledge of the product leaves too much room for the price factor.
CHEAP TILES and QUALITY TILES
Some Italian companies have lowered their quality level to "keep up" with the low prices imposed by foreign manufacturers, choosing to produce "brico tiles" with graphics that are repeated every two or three tiles (few moulds = lower cost) or low firing temperatures (less gas = lower cost) that do not guarantee adequate resistance to scratching or falling objects. Fortunately, many Italian companies, those that we have selected and called "the best tile manufacturers", have chosen to maintain a high quality. The products are in great demand abroad where more than 80% of the high quality domestic production is shipped.
THE WORLD TILE SHOW
The ever-widening range and continuously improved technical characteristics of Italian products allow tiles to be used in new areas and also meet the demands of several world archistars who have chosen made in Italy to cover the interior and exterior surfaces of their projects. The main trade fair of the sector where all the novelties are presented, Cersaie, takes place in Bologna, Italy, at the end of September and is attended by buyers and designers from all over the world: from the Americas to Asia. This trade fair sets the tone in terms of trends for the tiles of the future, crowns the best designers and Italy has always been the star.
But how did Italy manage to earn this role? And why are almost all the producers concentrated in Emilia Romagna and, more specifically, around Sassuolo? What are the reasons that led to the birth and development of the Sassuolo ceramic tile district?
We explain it in this in-depth article:
why has tile production been concentrated in Sassuolo?